Do's Use shorter words. Fancy terms like "contingent" or "yield" have simpler alternatives.Focus on the subject. For example, "writing is an important part of content." Why is "part" in there? …
Do’s and Don’ts for Great Writing
The complete guide to hiring a knockout content strategist
Want a successful content marketing plan? Then you need a top-notch content strategist. Since that’s my day-to-day role, I know a little bit about what it takes to be a content …
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We’ve just landed our best client ever. Here are the details.
The whole Grow Atom team is proud. We’ve landed the best client we’ve ever had. They’re ambitious. They’re results-oriented. They’re us. That’s right—we’ve hired …
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How to Rename a Company in 2020 (With a .com Domain)
Naming a company in 2020 is close to impossible. All the good names are already taken—at least it seems—and the process is an endlessly frustrating battle against existing names. When it came …
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Managing a Writing Team Part 3: 14 Tips for Effective Editing
The biggest challenge for someone leading a team is maintaining consistent quality. Look—EVERYONE talks about “quality” and “excellence.” But as someone who knows writing, few teams actually put …
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Managing a Writing Team Part 2: Project Management and Deadlines
You’ve hired a great team. Now, it’s time to lead this team to greatness. And you’re the most important person to do it. Leading a writing team is basic project management, but there are a few …
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